A Passion for People,
A Passion for Business
A Passion for People,
A Passion for Business
Whether you need to empower your sales team, develop your leaders, improve your marketing effectiveness or refine your corporate sales strategy, or even if you’re looking for personal inspiration to improve your own sales prowess, then I have a service or product that will help.
Below are some options you can engage with me and my team;
Read my blog to gain inspiration and plenty of hints and tips for your own growth and sales success.
Check out my speaking topics or watch my showreel and book me as a speaker for your next corporate event.
Hop over to Amazon and grab a copy of one of my books to increase your confidence and refine your sales skills.
Connect with me on social media..
Nicola is an outstanding speaker and expert in her field. She understood exactly what we asked for and tailored her presentation accordingly. She engaged the entire audience with her infectious energy and her keynote contained the perfect mix of key messages and humour. I would highly recommend Nicola as a speaker for your next sales drive or marketing conference, she will deliver.
One of the best speakers we’ve had.
Nicola Cook, from Company Shortcuts, was our guest speaker at our recent monthly Vistage meeting. As a Commercial Director, responsible for all aspects of the sales and marketing culture ranging from FTSE 100 to PE backed more entrepreneurial environments, I can say with some certainty that this was the best sales guest speaker I have encountered. In fact, Nicola ranks in my top 3 of all Vistage speakers that I have benefited from in the past 2 years of my membership, praise indeed.
Nicola delivers with a wealth of experience, in a totally engaging style, adding real value through positioning sales models, coupled with a refreshing balance of practical insights, tips and refreshingly generous complimentary resources. This lady is very well positioned to kick start accelerating and sustaining sales growth across all sectors and is totally on message with all current thinking and in getting ahead of the curve in anticipating new trends and sales innovation.
Nicola Cook has changed my perspective completely. What I’ve learned will
benefit my entire team, colleagues, peers and family!
It’s 5pm on Friday and I can’t wait to get back to work on Monday morning and
apply the knowledge gained to start getting the sales results we’ve always wanted
but been too afraid to go out and get!
As you know I’ve recommended you for some time, but until this week, I had never
seen you deliver and I was anxiously excited. I wanted to write to you and share my
experience, it was amazing! You are amazing! Hearing the feedback from my client,
the Chief Executive of the Officers Club and his most senior team was a very special
thing for me.
Thank you, you are so talented and I appreciate you very much.
I would have to pick out the sales session by Nicola Cook for special praise (no she hasn’t paid me off and I had never met her previously) as I thought her session was great. She shared some great information and advice that we could integrate directly into our day to day business.
I think sometimes you get to listen to great speakers but as an MD of a growth business, you can walk away unsure how to implement their advice. The advice from Nicola’s session has directly helped us break our closed sales records in the 4 weeks hence as well as helped improve performance across the board.
WOW, what a massive kick up the b*m. Literally energized me into taking our business to another level.
We found Nicola to be very down to earth, this suited our audience perfectly.
Nicola engaged our audience immediately through her energetic delivery style and was able to break down the concepts she covered into chunks that could be easily absorbed.
The feedback we received on Nicola’s session was extremely positive. 92.5% scored Nicola as an excellent speaker.
We highly recommend Nicola as an event speaker.
The event was a roaring success and met all of the objectives that we set. It
provided the right mix of support and challenge for both individuals and also the
group as a whole. I know that a number of people moved out of their comfort zones
and stepped up to the challenges that you set.
When it comes to sorting out your sales strategy Nicola Cook is the real deal; seriously knowledgeable, massively experienced, high energy, clear, generous, engaging and fun. She’ll relate immediately to your delegates, their business issues and, with laser focus, show you where to put effort into your Sales Engine for the best possible return.
Listening to you speak re-enforced my beliefs towards women in business and helped me accept that having a business that is part of who I am & is not a negative. Quite the contrary!
Thank you for the inspiration!
Entrepreneur, Investor, Author, Sales Growth Accelerator, Wife, Mother and Bassett Hound lover
Nicola specializes in helping business leaders build a scaleable and profitable Sales Engine for their company.
She is invited to speak internationally and has published two international bestsellers, which have been translated into 16 languages and her hotly anticipated third book is due out later this year. Nicola is the preferred sales speaker for a number of organisations including, Vistage, WeConnect, Prelude Group, and Smith & Williamson, and in September 2019 she was invited to join the Corporate Advisory group of London based Venture Builders Aspremont, working with, and advising a number of their portfolio investments.
In March 2019 Nicola was the recipient of two Vistage speaker awards. Best Newcomer, in recognition of a consultant who has delivered the most valuable content in their first 12months as an approved Vistage speaker, and the Vistage Outperformer award, which is given to those whose workshops receive average scores of over 90%.
In addition to her speaking credentials, two of Nicola’s VIP clients have completed successful exits in the past twelve months and she herself is a keen investor in scale-up businesses with strong ESG credentials. On average her VIP clients record a 140% increase in Net Profit thirty-six months after engagement.
Nicola is a past winner at the North-East Woman Entrepreneur of the Year Awards in 2012 and in 2017 she was added to the Smith & Williamson Power 100, which recognizes the top 100 individuals that help shape policy, champion and mentor entrepreneurs in the UK. She has guest lectured at Newcastle University Business School, Newcastle Business School, Durham University Business School and Sunderland University and her firm Company Shortcuts was a finalist in two categories at the prestigious BESMA (British Excellence in Sales & Marketing Awards) in 2016, making the finals in the ‘Best sales trainer in the UK’ category, and 'Best Training centre’.
Nicola’s charitable fund The Aurora Foundation is managed by County Durham Community Foundation and she donates a chunk of her time working and inspiring school children through the ‘Speakers for Schools’ charity, for which she received the Worshipful Company of Educators’ Mary Lou Carrington Award in 2020.
In her spare time, Nicola writes women’s fiction under the pen name ‘Isabella Wiles’ and will have released four novels by the end of this year.
Nicola specializes in helping business leaders create accelerated growth and scalability in their sales function.
Building a Sales Engine for Growth
During this high energy and practical sales acceleration presentation for business owners and sales leaders, Nicola walks you through the four key principles of S.A.M© (The Sales Acceleration Model), the sales growth methodology that has added an
average of +140% to the Net Profit of Company Shortcuts’ clients.
By following her guiding principles, a business that is struggling to build scale in their sales operation, or a business who is experiencing organic fast revenue growth but at the expense of margin protection and consistent customer experience, or one who is
frustrated with flat sales growth and profit results; can and will achieve accelerated growth.
Sales Teams 2.0 – The New Sales & Marketing Eco-System
The landscape of sales & marketing has changed. Digital advancements have disrupted the buying cycle and most businesses are ill equipped to understand or manage a buyer’s needs as they engage with you.
Based on the latest research, Nicola will summarise the changes in buying behaviour against the four main types of buyers, before outlining how to structure, recruit and build a sales team fit for ‘The Age of the Customer’.
Sales Secrets© – The sales skills everyone in your business should know
It’s unusual (in the UK specifically) for individuals to want to be labelled as ‘in sales’, yet everyone in your business needs to understand their contribution towards revenue generation and profit protection, yet most have never been trained in the most basic fundamentals of selling.
Would everyone in your business know how to spot an opportunity, how to engage them, qualify them or what to do next? Nicola’s simple sales structure and techniques will enable you to empower your people and embed into your business the ethos that ‘sales is a culture – not a department’, ensuring everyone is equipped with the skill set to drive sales growth.
A fun and engaging keynote, underpinned by real research and latest thinking, peppered with anecdotes and real-life stories Nicola will share why we should celebrate the natural differences of masculine and feminine leadership, and specifically for female delegates, why they should tap into their feminine strengths to achieve their ambition, build teams and empower others.
Design the life you want, don’t settle for the life you have - (a keynote for teenagers & young adults)
Nicola donates a number of days per year to work with www.speakers4schools.org where she delivers this inspiring and uplifting keynote to young people at their school.
Nicola is able to share her experience of growing up in a North East steel town where ‘The Company’ closed in 1980, at the same time the region was decimated by the simultaneous loss of coal mining and ship building, plunging the area into abject poverty but more sadly wiping away all hopes and aspirations of a generation.
Her story of how, from an early age, she decided not to be limited by or defined by the lack of opportunities or self-limiting mindsets of many of her peers is an important message that Nicola is passionate about sharing with young people as they themselves begin to make decisions in their own lives.
The Secrets to Success in Selling
12 ways to achieve exceptional results
These are real secrets. Pearls of wisdom learnt through years of successful selling.
Do you want to achieve ordinary or extraordinary sales results? Discover how to communicate with impact, increase your closing rates, build strong and lasting customer relationships, and create long-term rewards for you, your business, your team and your clients.
The Secrets of Success in Selling holds the key that will unlock your sales success, allowing you to:
• Improve your results
• Communicate more effectively
• Build stronger customer
• Create long-term rewards for you,
your business, your team and your
Divided into 3 Parts, it provides a simple step-by-step approach to improving your selling ability by focusing on yourself, your sales skills and your sales strategy. This book will ensure that you achieve the maximum results and make a real difference to your sales performance.
“A great business book – practical and realistic that will help with both personal sales techniques and business development strategy” Chris Thompson, Chief Executive of Express Group
A New You – the small changes that make the biggest difference to your life
This special book unlocks the secrets to successful change – and shows you how to make it happen for you, one small step at a time.
Many of us have a rumbling discontent about the state of our lives and a desire to make it better. Often it is difficult to define exactly what is wrong and what really needs to change. And if you can identify what you need to do differently, the prospect of making the changes can seem huge, daunting and destined to failure.
It’s no surprise then that we become so confused, discouraged and fearful of failure that our hopes and dreams can get lost and forgotten as we stumble on with no direction and little motivation. But our hopes and dreams don’t ever really leave us and they remain bubbling under the surface, constantly and consistently adding to our feelings of dissatisfaction and discontent.
A New You can help turn your life around. If you want to make changes but don’t know where to start and perhaps feel overwhelmed or confused about what your first step should be, this clever, practical and highly readable book will help you. You’ll establish exactly where you are now, find out what you need to change and be coached in the application of lots of practical tools and techniques that will help you get where you really want to be in your life.
The biggest obstacle to making a change is often the fact that it seems so huge and daunting. This book helps you to break everything down into subtle and achievable steps clearly showing how making small changes can, over time, have a huge and lasting impact on your life.
With the right mindset, an unwavering motivation and all the tools you need to succeed, you’ll find you can finally unlock your hidden potential, embrace the power of possibility and discover a new you – it’s like the old you, only better than ever!